M
Marcus Webb
VP Procurement · Lockwood
"Walk me through how this compares to your top 3 competitors — line by line."
STYLE
Analytical · slow to trust
YOU’LL NOTICE
- Asks for citations
- Low time tolerance
- Will escalate
Win the negotiation in front of you — and train for the ones after it.
Two tools, one engine: a Command Center that turns what you know about a live deal into a concrete playbook, and a practice arena with AI counterparts that adapt to your style. Both powered by an engine that simulates thousands of conversation paths to find what actually works.
Use the Command Center when there’s a specific negotiation in front of you. Use Practice to get better between them. They share the same simulation engine — and one subscription to the Command Center includes both.
Paste what you know about a live deal. Dialectiq builds a playbook of moves with branches and expected outcomes, asks the questions that close your blind spots, and updates as the deal unfolds.
Rehearse against AI counterparts with distinct personalities that push back like real people. Get a strategy analysis when you're stuck and a debrief on what would have worked better.
AI personas with hidden motivations, unique pressure points, and adaptive behavior. Every session is different.
Sales calls, salary talks, vendor negotiations, difficult conversations. Text or voice — your choice.
An engine that searches thousands of conversation paths to find your strongest move — then shows you why it works.
Every persona carries hidden motivation, pressure points, and a distinct voice. Two reps can run the same scenario and walk out with completely different conversations — because the person on the other side was never the same.
The engine doesn’t invent tactics. It draws from a curated library of real negotiation theory — each strategy paired with tonal variations calibrated to the personality you’re facing. When the engine suggests a move, you see why it won.
When a session ends, the engine takes your transcript and explores counterfactual paths. Every turn becomes a fork — here’s where you chose concession, here’s what held price.
Your biggest missed opportunity gets annotated with the exact line that would have worked — and the personality reason it would have landed.
A team-scale preparation layer. Individuals practice. Managers see the pattern. The whole org gets better at the five or six conversations that actually decide the quarter.